On Vs Off Page SEO – Which Is More Important?
Do you think you’ve done everything right yet your web pages still fail to rank on the first page for your target keywords? Many webmasters feel the same way. Search engine optimization isn’t as straightforward as some online marketers make it out to be. There are plenty of different things that go into a the Best SEO campaign. Do one thing incorrectly and you can expect no improvements in your rankings. It’s worth noting that building links alone may not solve the problem. You need to understand on vs off page SEO and how to leverage the power of both to claim the number one spot.
Not so many links – Quality over Quantity
By now, you should already know what on page and off page SEO are. The problem is that so many webmasters choose to focus on building links to their website. You should know that while links are so powerful, they can actually be the reason why you’re not getting the results you want. And even if all your links are natural and relevant, they may not do you any favors if your on page is messed up.
SEO Website Audit
There’s a reason why the most reputable SEO companies perform a website audit before beginning any kind of SEO campaign. Your links will not be their first concern. Instead, they will look at the on page elements to check whether how optimized they are. These elements include your content, URL structure, ALT tags, meta descriptions, and targeted keywords. Some like to include technical aspects of SEO in this category such as page load speed and mobile-friendliness.
Before moving on to off page strategies such as building links, you must first get your on page in order. Even if the links pointing to your site push you up, your bad on page can pull your rankings down.
You should stop thinking about on vs off page SEO as if you only need to focus on one. They go hand in hand in increasing your search engine rankings. visit http://www.surgerank.co.uk for more SEO Tips